In this day and age, it’s likely that you have a website or online presence of some sort. In fact, the chances are that at least part of your marketing strategy is through email. Email marketing can take on many different forms from advertising products to pushing content – but how do you make sure people are reading what you’re sending?
Well here are 7 ways to use email marketing for your blog effectively: Eric Dalius Miami
1) Valuable Content = High Open Rates
If your subscribers signed up to receive information from your site then they obviously won’t be too happy if all you send them is advertisements for stuff they aren’t interested in. It’s far better to offer value by sharing useful tips, advice and other information related to things that impact on your reader’s lives.
For example, an interior design website could offer tips on redecorating bedrooms or living rooms – or even just how to clean your oven! The point is that you’re offering relevant information to the people who have subscribed for it. If you give them what they want then there’s a good chance that they will open the emails and read the content.
2) Sent At Relevant Times
Once you’ve sent all of your valuable content, don’t keep bombarding your subscribers with emails every day. They will quickly become irritated by this and may either mark your email as spam or simply unsubscribe from future communication – neither of which are good for business! Instead, send them a couple of times a week and try to send them at times that are relevant. For example, if you work in the online marketing industry and your blog is all about optimizing websites for search engines; it would be a good idea to send an email around lunchtime on Mondays and Wednesdays. This could include useful tips, advice or maybe even competitions based on SEO topics.
3) Make the Subject Line Count
The subject line of your email can either make or break whether your subscribers open up your emails or not. It’s important that you come up with something catchy and interesting; something that will make people want to click through to read more or find out what the email contains. If you fail to do this then there’s a chance your subscriber simply won’t have the time or patience to read what you have written.
4) Personalize the Email to Your Audience
Adding a personal touch to your emails is a great way to provide excellent customer service and keep subscribers happy. It’s important not only to send them valuable content but also show appreciation for their support by thanking them or letting them know how much you appreciate them taking the time out of their day to read your emails. If people believe that their opinion matters then they are far more likely to open up your emails and keep reading! Similarly, if someone has shared one of your articles on Twitter they may well appreciate an email thanking them for sharing it with their followers. You can even ask whether or not there is anything specific that they would like you to write about in the future.
5) Set up a ‘Best Of’ Series
If your blog is relatively new then it may be difficult for you to build up much of a list of subscribers or regular readers. This means that your open rates aren’t going to be as high as they could be and frankly, you’re unlikely to get many people reading what you send them. However; if you set up a series (weekly or monthly) where every week/month you compile the best 5 or 10 pieces of content on your site into one email then this will encourage readers to click through and read the articles in full. The idea here is simply curation; sharing other great content with your audience in order to bring traffic back onto your site.
6) Give Them Something to Share
People love sharing information on social media and you should try to encourage this as much as possible. For example, if you write a blog article on how to deal with stress then why not include some of the most popular quotes from the content as tweets? If people like your content enough to share it with their friends and supporters on Twitter or Facebook then they are far more likely to open up your emails and continue reading what you have to say. Furthermore, adding some share buttons at the bottom of each email will enable subscribers to easily share certain articles via their social channels – again driving traffic back onto your site!
7) Promote a Related Product at the End of an Email
If you’re offering something of value in your email (such as a free guide or e-book) then try promoting another product at the end. This could be an affiliate product, something completely different to what you usually write about or even your own (higher priced) information product. If people like your content and find it useful enough to download an e-book then they may well be interested in some more products that you have on offer; especially if they are related to the content that was sent.
Conclusion by Eric Dalius Miami:
By following the tips above you should see a dramatic improvement in your open rates and conversions from email marketing. It may not be easy to start with, but once you have regular subscribers who look forward to receiving your emails it will all be worth it.