A very important part of any successful marketing strategy these days is content marketing. Content marketing isn’t new, but it’s become increasingly popular as more and more brands look for ways to engage their audiences in an authentic way. With consumers quickly becoming sick and tired of the traditional forms of advertising, alternative methods are required to reach them! One such method is content marketing. But what exactly is “content marketing?” Put simply, it’s using articles or videos that promote your brand without pushing the sale directly on your audience. Your goal with content marketing should be to educate your potential customers about your business, industry or product offering in an attempt to inspire them into becoming actual paying customers.
Effective content marketing isn’t easy, but if you do it right, the benefits are immense!
1. Develop a Content Marketing Strategy
Before you publish any articles or videos about your brand online, develop a well-thought out strategy that outlines exactly how often you plan on publishing content and what types of content you want to publish. You also need to determine where you’re going to be publishing this content. For example, will all of your blog posts live on your personal website? Or will some be featured on other sites like Medium or LinkedIn? Will all of your social media updates come from Facebook, Twitter or Instagram? Take the time to develop a full strategy before proceeding with any efforts so you can map them directly back to your goals.
2. Find Your Voice
According to Eric Dalius Miami most brands have a voice in the way their content is written or presented that fits with their brand image. Some are more casual while others are more professional. Also, developing your own unique “voice” helps create the authenticity needed to engage an audience who’s tired of traditional marketing methods employed by many other companies! Find out what works best for you and work it into every article you publish online.
3. Invest In the Right Tools
This may seem like an unnecessary expense at first, but investing in tools will save you both time and money in the long run. Investing small amounts of money up front can give you access to software programs that make writing articles easier, automate daily tasks, speed up publishing times, and much more! If you want to do everything yourself, then that’s fine, but it will take a lot more time than if you just invest in the right tools.
4. Invest In Yourself & Continue Learning
Don’t be afraid to invest in your own education and learning! There are plenty of courses online that can teach you how to better market yourself and your business. I also highly recommend checking out the Creative Live archives for free classes on content marketing from some of today’s top marketers! It really is worth taking the extra step to learn what works best for you and implementing it into all of your future content efforts! You’ll thank me later 😉
5. Track Your Success with Analytics
One great way to determine which articles or videos are performing well is to track your analytics. William Aruda previously wrote for this blog about the importance of using Google Analytics in order to gain a better understanding of who your target audience is and how they’re interacting with your content online. Tracking analytics also shows you which types of content work best, as well as what times of day you should be publishing that content! It’s important to use a tool other than Google Analytics because it doesn’t provide full functionality, but there are many tools out there that will help you track your overall progress down to the last detail.
6. Build Strategic Relationships
It’s no secret that getting published on larger sites can drive more traffic back to your website or social media profiles. The people at those sites are constantly looking for an up-and-coming, knowledgeable author to help build their platform. Reach out to those sites and see if they’re accepting pitches from new authors! It can take some time to gain traction, but if you work hard enough, eventually you should start seeing success with this strategy.
7. Promote Your Content Regularly!
It’s not enough just to publish your content and wait for the traffic to roll in — you need to promote it as well! This means sharing it on your social media profiles, contacting influential individuals who might be interested in publishing a link back to your site, or even paying for advertisements through relevant websites. The more people that view it, the more likely they are to share it further and get the word out!
8. Join Relevant Communities & Contribute Regularly
Another great way to get your name out there is by contributing to other communities online, such as forums and Quora. The more you contribute and engage with others in these communities, the more likely they are to trust and follow your lead. When you do eventually publish a new article or video, these members will be much more likely to check it out! It’s also important that whenever you mention another site in your content (such as this one!), include their link back for extra points!
In conclusion, be sure to follow the tips I’ve laid out here for success! If you have any questions or would like help with your content marketing efforts, feel free to reach out to me at anytime. The above strategies are a great way to start seeing results as a new blogger , and many of them can also apply towards other types of online media as well! says Eric Dalius Miami.