5 Holiday Email Templates to Increase Open Rates

It’s that time of the year again when you’ve finally wrapped up your Black Friday campaigns. And there is another opportunity lurking with the holidays just around the corner. 

Surely, you don’t want to miss out on that, but your creative juices have already run dry. So, how are you supposed to write those holly-jolly-Christmas and happy-new-year emails for your subscribers?

Well, thankfully, you can always draw inspiration from some of the well-designed email templates and examples out there.

To help you develop a successful holiday email marketing strategy, here are 5 holiday email templates to increase open rates and sales. Let’s get you started!

5 Holiday Email Templates to Improve Open Rates

  1. Offering Discount or Gift Voucher

The discount and gift voucher emails have to be crisp and concise. Therefore, you should make the most of the visuals. Choose your pictures or of your team’s. Also, you can have some fun with photography like Boden

Here’s some copy inspiration to add to the design template:

Subject line: Say no to last year’s trends and already avail this 75% discount!


Hey [firstname],

Still, finding the same old styles everywhere? No worries!

Here are some fresh styles to put on this Christmas:




Buy the entire style and grab up to 75% off!

[Shop Now]


  1. Seasonal Greeting Emails

Since you’re writing these emails for seasonal customers, do not make them about yourself and try to engage everyone. 

Subject line: Reminder: Do the holidays your way, [firstname]!


Hi [firstname],

The time has come once again when everyone around you tells you,

How it’s the best time of the year…

How you should be enjoying it with your family and friends…

How it should be celebrated with full enthusiasm…

Yadda yadda yadda!

And here you don’t even feel an ounce of that holiday spirit. 

We’re here to tell you that’s completely fine!

You don’t have to take anyone else’s definition of holiday cheer, and do whatever you damn well please!

And if that means treating yourself, do that by availing 50% off on our entire store!

Wishing you the best you-time!


  1. Subscription Cancellation Emails 

When you create holiday emails, do not only focus on discount emails and greetings. Instead, try to fill in the holiday spirit in all your email campaigns for different occasions. 

Subscription cancellations are always the most unpleasant part of SaaS email marketing. Therefore, try to mold your SaaS subscription cancellation email templates according to the season. Here’s how to do that:

Subject line: Well, this isn’t the gift we expected for Christmas, [firstname]!


Hey [firstname],

So you’ve decided to part ways with [product/service name]. Though it’s quite a sad ending, we’re glad that we achieved so much together.

[Provide stats for what your services helped them achieve]

We definitely made a good team, [firstname]. 

If this was accidental or you’d like to be back, you’re always welcome.

[Yeah, I want to rejoin]


  1. Thank-you Email Template

At the end of the year, you would also like to thank your loyal customer base. For this reason, it’s essential to have warm thank-you email templates to run through your SaaS marketing automation software. 

Subject line: Your efforts helped us succeed, [firstname]!


Hey [firstname],

2020 wasn’t easy for any of us and left us in despair. But this year, with the lockdown finally being lifted over, it gave us some hope and opportunities for achieving big things. 

And we’re glad to share with you [brand-name] journey in 2021.

[All the things you achieved this year]

But, without you trusting us, none of this would have been possible. 

For this [brand-name] family, wholeheartedly thank you!

Merry Christmas and a Happy New Year!


  1. Inspiring Gift Guides

Inspiring gift guides are one of the best ways to engage with your audience on holidays. For writing these emails, make sure your subject lines are captivating, and you genuinely provide them with original ideas.

Subject line: [firstname], here’s your chance to be the Santa kids love!


Hey [firstname],

This year let’s do something new, and not be that unamusing-Santa-Claus, maybe?

Every year you struggle to find some exciting gifts for the kids and end up buying the same old stuff. Not anymore!

Here are some of the best gift ideas for kids.




Be the Santa kids love!


Final Thoughts

If you want to create emails with higher open rates in the holiday season, you must make them appealing and engaging. Therefore, write captivating subject lines to stand out from the sea of mediocre and add the element of emotional appeal along with making them as personalized as possible.

Here we shared 5 of the best holiday email templates that help you in increasing your open rates. Using these templates, you will be able to create a successful holiday email marketing strategy.

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Maria Jones

Maria Jones is blogger and content writer who write many articles on SEO, Business, Web Design and Technology. She enjoys reading new thing on internet. She spends lot of time on social media.

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