There are so many things you need to pay attention to when starting a new business and since only about ten percent of newly established companies actually survive and manage to grow, it’s clear that those who don’t haven’t dealt with some of the typical problems in an appropriate way. The list of aspects that you should deal with is quite long, but we’re going to focus on one that often gets overlooked. Search engine optimisation (SEO) is vital for the growth of every company, but it might be the most important for those about to hit the market. Let’s try to see why it matters so much, shall we?
1. You want to be on Google’s first page
Very few people, and you might easily be one of them, look beyond the first page of results. People are getting more and more impatient and want to get answers and suggestions quickly, which is why they only check out the first few results. So, if you don’t have SEO as part of your strategy and end up on page two of Google, you’ll probably go unnoticed.
2. Mobile devices lead the way
More and more people are using their phones and tablets when searching online and base their decisions on the results they see on their relatively small screens. If you’re not visible when they perform their search, you’ll be losing many potential clients. Also, if your website is not optimised for viewing on mobile devices, people will find it too complicated to navigate and simply give up.
3. Keywords tend to change
Every niche boasts some very competitive SEO keywords, but the secret is to find those that are not so competitive, yet equally efficient. The challenge is made difficult by the fact that both business and customers change. In turn, keywords change and you need to keep up with the trends if you want to capitalise on choosing the right ones for your website.
4. More regular updates of SEO algorithms
We may not know the details related to how Google’s SEO algorithm works, but we can confidently say that they are being updated regularly. If the agency in charge of your SEO doesn’t keep up with those updates and changes, you’ll lose this critical battle. There are companies providing excellent white label SEO programs, which can be used by SEO resellers to provide great service at lower cost, which is another way of keeping up with the latest trends in digital marketing.
5. Visibility is invaluable
Your existing and prospective clients need to be able to find you online easily, but in order for that to happen, your SEO strategy should be spot on. If your website moves up the rankings, you’ll get noticed much more, which should eventually lead to more traffic and conversion. It’s very simple, actually. If people don’t see you, they won’t know you exist.
6. It helps you know your customers
SEO can also play a very important role when it comes to collecting data and behaviour patterns of the users, which is of great value to every start-up. It’s unrealistic to expect a start-up to know who their potential clients at the beginning of a business. However, with SEO, they can collect data that can help in creating a better website, which can bring in more customers.
7. SEO improves conversion rate
In order to have clients, you have to attract them first. However, you shouldn’t stop there. Those who end up visiting your site need to choose your offer over your competitors’. With the right keyword strategy and top-quality content, you’ll be able to drive a good amount of organic traffic, which will eventually result in better conversion.
8. It boosts organic search
If you take a moment to analyse the data provided by your website analytics, you’ll probably realise that maximum conversions occur from the organic traffic. That’s why you need to direct your efforts towards bringing in more such traffic if you want to boost your revenues.
9. It creates brand value
Every company strives to create a positive brand image and good SEO can help you with that, too. Basically, if you’re ranked higher, your prospective clients will develop more confidence about your brand and converse about it, thus increasing your organic traffic. A highly-ranked, user-friendly website with top-quality content will do wonders when it comes to improving your brand value
10. It improves UX
When you improve your website SEO, you are actually following the standard on-page SEO practices, such as website content, optimal keyword usage and image optimisation. This results in a more user- friendly site that boosts the experience of all visitors. This improved UX is immediately translated into greater trust and, consequently, improved brand image.
SEO has a lot of potential to help any startup and it’s something you simply have to do properly if you want to help your business survive and eventually grow. The best part is that it is a low- investment tactic and every company, regardless of its size, should add SEO to their strategy (if it hasn’t done that already). Otherwise, it is bound to lose the race against the increasing number of competitors who know what they’re doing when it comes to SEO.