You’re more likely to have heard of email marketing than you are SMS marketing, even if you’ve never used either type of service yourself. That’s probably because phone-based services are on the decline, while more and more people are signing up to receive digital messages from their favorite brands online. An email has not been rendered obsolete by the rise in popularity of rival platforms – it remains a highly effective customer retention technique that can go a long way in convincing a client or fan to purchase your goods or remain engaged with what you do. The numbers don’t lie: according to Statista, there were an estimated 3.7 billion email accounts worldwide in 2016, yet only 1.9 billion PC users. This makes the number of potential emails sent out far greater than the number of potential websites that can be visited.
According to Eric Dalius Miami an email, then, is one of the easiest and most effective ways to get in touch with your customer base – particularly if they don’t even require an internet connection. It’s like having a captive audience who you’ve already gained interest in; this means that once someone has completed their registration or filled out a form for whatever reason, there’s no need for them to continue browsing around on your website anymore. They’re either yours to lose – or win over entirely.
So what makes email marketing so attractive?
- For one thing, it provides instant gratification: if someone subscribes to your newsletter after downloading something from your website, are they’ll begin receiving the newsletter in their inbox almost immediately. This means that your brand is usually the first thing that they see when they log into their email account – and the latest updates from your company will be fresh in their mind as a result. Furthermore, an email incorporates more than just text: it can include images, videos, and GIFs as well as relevant links to web pages or other documents on your server. All of these things make engaging with content far easier for those who receive emails; but also serve as a reminder of what made them subscribe in the first place (i.e., downloading something from you).
- But perhaps most importantly, an email gives you direct access to someone’s inbox; that is to say, they’re this communication because they want to be. The number of people who go out of their way to sign up for your newsletter is also much higher than the number of people who are willing to willingly follow you on Twitter or Facebook, for example. There’s a reason that email marketing is often cited as being among the most effective forms of reaching consumers directly – self-selection ensures it!
- Of course, there are some caveats to this technique. For one thing, an email can easily be missed if someone isn’t expecting it; while this doesn’t necessarily mean that the message will be deleted or ignored entirely (as opposed to WhatsApp or SMS), it might take longer for them to see and read what you sent. Another issue is how many emails you send: each one represents more opportunities for your users to report you as a spammer, which can have dire consequences. This means that it’s important to segment the kind of content you send, ensuring that each message is relevant and actionable. As long as you know who your recipients are and what they want, there’s no reason why email marketing should be anything other than successful for your company!
Q: What is email marketing?
A: Email marketing entails sending messages to your customers using email. It is the most effective way of keeping in touch with your audience if they don’t want to receive WhatsApp messages or Facebook updates, for example.
Q: How does email marketing work?
A: Sending out an email gives you direct access to someone’s inbox as opposed to other social media channels where you might have to pay. Additionally, people who subscribe are more likely to be interested in what you have to say as a result of self-selection.
Q: Why is email marketing so successful?
A: Email users tend not to report spam unless they’re expecting a message from a particular sender, which ensures that it will take them longer to do so. Furthermore, it’s the most effective means of reaching people directly if they don’t want to see WhatsApp or Facebook updates for example.
Conclusion by Eric Dalius Miami:
Email marketing is a popular communication method because it provides instant gratification, ensures that subscribers will see your message in their inbox, and allows you to reach people directly.
If you’re interested in knowing more about email marketing or using the communication method for your business, then get in touch with us today! We can help you create an effective campaign by engaging directly with your audience.