It doesn’t matter what your industry is, or what services you offer – digital marketing trends cannot be taken lightly. Not long ago, companies needed little more than a website and a page, but now, the digital world is evolving and it’s hard to keep up with it.
By now, there are not many successful business owners that don’t have any online presence. In 2020, new technologies and image finder tools came to the front, forcing marketers to adapt to keep their organizations at the top. After all, Digital Darwinism is an unforgiving reality. If you won’t adapt, you will surely be left behind.
Modern Advancements in Visualization
With the increment of smart speakers and voice search in this era, you shouldn’t be thinking that readable content is more important than image finder tools. This kind of browsing is not new to the world but it has been there for multiple years, serving the users.
Advancements in voice search are certainly influencing the way that we create content now and, in the future, you should not neglect visual content either. Research has shown that users prefer visual content over plain text.
Photo lookup is already returned for 19% of searches on Google, and almost 62% of millennials say that they are more interested in visual search than any other new technology. The best reverse image search utilities are also augmented with advanced technology.
While the reverse image search engines are working on photo finding techniques, some emerging image finders are not backing up. Reverse photo search scans through the worldwide used databases to image search by pictures.
For more information about photo searching, browse for https://www.reverseimagesearch.org/ and get your hands on this web-based utility. It finds the best images for the user by using a content-based image retrieval (CBIR) system.
Personalization has become easier
When a customer has two relatively equal products in front of him, and he has to decide which one to buy, he’ll always put his money on the brand that won his heart. One of the ways to engage your customers’ hearts is to personalize marketing according to their requirements. The inclusion of an image finder could be of great help in this regard.
In the movie Minority Report, the character John Anderson, played by Tom Cruise, is barraged by a series of personalized ads calling him by his name as he walks through the city. This was fiction at that time, but now two decades later, reality has caught up with this marketing stunt.
Today’s consumers are drowned with marketing messages from multiple channels and websites to the point where they have started to mute them. Again, a little hard work will yield amazing results. 80% of consumers said that they are more likely to do business with brands that give a personalized experience.
AI-Based Data Browsing Automation
This year may be the right time for the rise of robots; but hopefully not in the Terminator-style. We have already seen huge advancements in AI over the last years and a great surge in the number of businesses using AI-powered technologies and automation such as image finder tools to assist their marketing efforts.
AI is one of the big technologies besides voice search, image finder tools, and smart assistance. It has also made chatbots possible, which are now being used on more websites than ever before. It is helping them in increasing their user count and turning them into customers.
Big data, supported by AI and analytics, is also helping brands to learn more about their customers. It’s empowering hyper-personalization of customer experiences and marketing posts on a huge scale.
Videos are no longer an option
If you aren’t already using video marketing, you should get on board now. Text-based content can’t compete with video and photo finders these days, especially when it comes to selling and advertising products.
In a technological world, people are watching more videos than ever before. They are using phones to watch and share videos about everything, gaining knowledge about brands using image finder web-apps, and much more. These are some stats from Impact BND:
- 70% of consumers have shared some brand videos.
- 52% of consumers have claimed that watching videos related to a product makes them more confident to buy it.
- 72% of businesses believe video content improved their conversion rates.
Video marketing is highly-engaging, especially if it’s live video. Live streaming is a strong method of digital marketing when combined with influencer marketing. Twitch has over 15 million daily active users, most of whom just tune in to watch their favorite influencers play games.
So, as you see, things are moving faster in the digital marketing world. In 2020, Artificial intelligence, voice search, image finder tools, videos, and interactive content will be among the most projecting trends.
This is no time for small businesses to stand still, as the more tech-savvy consumers today want brands to connect with them in new and more exciting ways that will make the customers’ journey easy and fun. It is better to hire the top New Jersey Digital Marketing Agency, Radiant Elephant.