A few years ago, content marketing used to just be about content production, focused more on just your writing. There wasn’t any marketing practices put into stone yet but today, this marketing strategy has become a huge part of lives. With people doing finding content related to their interesting products and services, it shows that content marketing’s here to stay.
From creative advertisements down to interesting posts, marketers like joelhouse now focus on real value for their readers. After all, content marketing’s known to help get leads, boost your brand’s awareness, improve your media relations, and more. Besides that, it’s helped make final buyer choices shorter while adding more fun to producing content for the business!
With all this being said, you can see how effective content marketing is. However, not all marketers are actually doing it correctly. There’s more to content marketing than just creating something creative and hoping for the best!
While it should be spontaneous and well thought out, it should also rely on facts, research, experiences, and numbers. There shouldn’t be a mistake! With that being said, read on for the top five content marketing statistics to look into.
Five Content Marketing Statistics You Can Use This 2019
Still wondering how numbers and statistics help in marketing strategies? These are the various tips to follow when strategising and the statistics to prove its effectivity:
Start Content Marketing If You Haven’t Yet
I know how basic this sounds! However, you’ll be surprised by the number of marketers and business owners who DON’T focus on content marketing. Did you know that content marketing has actually become even MORE important last year compared to the past? And those numbers are expected to increase this year and in the future.
So if you aren’t investing in content marketing yet, it’s time to do so. Chances are, your competition is already following various content marketing strategies, and you’ll end up left behind!
If you haven’t tried out content marketing yet, it’s a bit intimidating at first. Not only is it intimidating, but the expense can discourage you. But this will all pay out in the long run, so be aware of the average numbers of costs:
• Topical Videos: $631
• White Papers: $959
• Motion Graphics: $156
• Photography: $349
• Articles: $249
• Listicles: $214
• Infographics: $185
With all this in mind, It’s yes tho set aside about 25% of your marketing budget to content. If this seems too much at first, you can lessen it and work your way up as needed. Begin content marketing by allocating a reasonable budget for your first try. Afterward, utilize the return of investment it gives for your next efforts. This has the marketing strategies stand on its own without dipping not your other allocated budgets.
Studies estimate that 80% of Internet traffic worldwide will be purely video by the time 2019 ends. Fortunately, most marketing campaigns include video production. Regardless of what type of campaign you’re doing, from product demos, film production, or recording meetings, you can find something you recorded from a camera that would interest your target audience.
When filming as a content marketing strategy, make sure that you visualize it and ask yourself:
• Will you be filming your products in action?
• Will it be styled as “how it was made?”
• Is it a discussion panel?
There are many ways to put your film content to good use, so once you establish what your audience wants, been filming.You can also use different platforms to promote your videos without the need to spend oodles. Snapchat and YouTube are great and inexpensive ways to share your product to your target audience, only using your phone! Besides social media, start including videos in your email marketing campaigns, too.
Go For Social Media
Statistics show that up to 61% of content marketers use social media more when promoting content. Furthermore, another study shows that up to 74% of buyers are influenced by social media platforms when they make buying decisions. So if you aren’t using social media, then you’re most likely not doing as great as the others.
However, that doesn’t mean you have to heavily use ALL types of social media platforms. This is a huge no-no, especially if you have no strategy behind your social media usage. Just like all types of strategies and business decisions, you have to have a plan dedicated to your target audience.
• Facebook offers the largest population, great for creating groups, events, or to go live
• Twitter is the most active and used instantly, keeping up with live happenings
• Pinterest usually has female users and best for visuals without text
• Instagram has a younger and trendy audience, with visual being key
• YouTube is used best for videos and film production
Write It All Down
Did you know that only 39% of marketers have documented content marketing strategies? This is the best way to get ahead of your competitors, through writing all your ideas down and creating plans from it. To do so, start planning out your plan by:
• Defining your goal and learning about your target audience
• Identify and create accounts on channels you’ll use
• Explore what content was successful and what you can use again
• Write down the platforms to promote your content
• Write your content ideas down and do the keyword research
• Have a promotion plan per content piece and begin creating
• Post and promote the published content and continue monitoring it.
Repeat the steps above
You Have to Pay For It, Too
Up to 66% of content marketers pay for advertisements when promoting content. It just goes to show that paid advertisements DO work and they don’t have to be expensive.As long as you do correct audience targeting, you can experience the benefits of paid ads without the high price.
Wrapping It Up
Hopefully, these five content marketing statistics helped you find out what to focus on! So don’t wait any longer and incorporate these statistics into your next content marketing strategies now.
If you have any questions or want to share your experiences on content marketing, then comment below. Your thoughts are much appreciated.